Magda Baez

Video Director | Producer

with the true qualities of a fully integrated designer and extensive brand and content strategy experience, currently managing the Video & Motion Content Team at Abercrombie & Fitch’s sister company. Past contributions to WOW—a social media hub for a global Latin American audience—spurred much of WOW’s videos to go viral, all this while simultaneously working at MTV as a Senior Motion Creator. In 2016, spearheaded the Complex Networks Snapchat Discovery team as a Managing Art Director, contributing with content strategies that helped grow their followers base.

About Content Creation

What would human thought be without visual symbols? Thought without symbols it’s virtually impossible. Visual language biases perception, shapes our identity: the thing becomes a different thing with a symbol attached to it.

Symbols create stories.

Those who understand visual language can manipulate symbols to suit their purposes. Visual language is key to develop an authentic brand strategy, a real brand story.

Strategy and creativity, cleverly aligned, create a unique brand for which people believe there is no substitute. Successful visual language creates a memorable experience for the consumer. It is a creative solution leveraged by a Creative Strategist—like me.

My creative expertise uses a wide array of techniques to tap into the stories that matter to people.