What would human thought be without visual language? Thought without symbols it’s virtually impossible. Visual language biases perception, shapes our identity: the thing becomes a different thing with a symbol attached to it. Symbols create stories.

Those who understand visual language manipulate the symbols to suit their purposes. Successful visual language creates a memorable experience for the consumer. It is a creative solution leveraged by a Creative Designer —like me.

Visual language is key to develop an authentic brand strategy. Strategy and creativity cleverly aligned create a unique brand —for which people believe there is no substitute.

‘The problem is that Strategy
is separated from Creativity
by a wide gap.’



I can close that breach. My expertise will promote story-making, by facilitating visual elements to tap into the stories people are creating and sharing with each other —reinforcing the brand’s identity.